Here is the introduction from an excellent article about living for Christ in an on-demand culture. To read the whole article, please click the link at the end of this post.
Virgin Airlines boasts that it’s one of the most luxurious airlines in the world. If you fly first class with Virgin, you won’t be bumping elbows with the sweaty stranger squeezed next to you. Instead, you’ll have your very own private pod with massage functions and a fully reclinable seat. You’ll have on-demand satellite TV, on-demand WiFi, on-demand drinks and food. You’ll have a luxurious, pampered experience.
The advertising is appealing because it speaks the language of our culture.
Our world wants everything free and on demand. We want relationships with little to no commitment. If we make a commitment, we want it to last only as long as we’re “on board” with it. We want relationships—our friends, our family, our children—to be easy and “fully reclinable” so that they go in the direction we desire. We want to control our time so that we can earn more, or have more leisure for ourselves. And it’s very easy to think of sex almost entirely in terms of our own pleasure.
Even when we do “good things” like volunteer for a charity, we still want it to be “on demand,” according to our choice and convenience. We want our volunteer experiences to be enjoyable, and we especially want to be thanked and appreciated after we’ve done our good deed. If we don’t feel good about it, or if it’s too challenging, then we’ll just change the channel and serve somewhere else.
Perhaps most interesting about this instinct to serve ourselves is the way we cover it up. Even though we know, deep down, we’re serving ourselves, we like to dress it up as selfless, or as somehow noble and for the benefit of others.